Taco Bell is returning to Mexico. Fifteen years ago Taco Bell attempted to enter the Mexican market but failed. Now the company is trying a new marketing strategy. Taco Bell does not proclaim itself as “taqueria” that sells authentic Mexican tacos, rather they sell American fast-food style “tacotostadas” (folded tostadas) with french fries. Despite this item [...]
Filed under: Mexican food | Tagged: food sovereignty, Latino Food, NAFTA | Leave a Comment »
